THE INFLUENCE OF THE INTERNET AND CONSUMPTION OF FEMALE

On days 9,10,11 and 16,17,18 April, São Paulo yielded the 4th Seminar Undertake Marketing Erotico. Held since 2008, during the Erotika Fair, the event is targeted at entrepreneurs in this segment and has a specific answers to numerous questions from a market with many peculiarities.

This year is the first time the seminar gets a theme: THE INFLUENCE OF THE INTERNET AND CONSUMPTION OF FEMALE. "The idea of holding a lecture, workshop and training focused on these two factors emerged from the results of a global survey" The Female Web ", conducted by The Future Laboratory, released in late 2009 by the international portal for consumer trends , LS: N Global (Life Style: Global News), represented in Brazil by Voltage. We note in this survey that women account for 63% of online purchases in the United States. In Brazil, already represent 51% of those who shopped online in Brazil, according to ^the 19th edition of the Report Web Shoppers and published by - bit, "said Paula Aguiar, director of ATHENS, acronym for Agency for Techno-Strategic Business Segment and Action, an agency specializing in business intelligence segment erotic, promoter of Entrepreneurship Seminar Marketing Erotico since October 2009.

The 4th Seminar Undertake Marketing Erotic has a great team of guest speakers who will address the theme and four major innovations: the presentation unheard of a national survey on the erotic market, a practical workshop on virtual stores (those interested can bring their laptops for the auditorium and create along with Paula Aguiar, step-by-step, a site with e-commerce for sensual products), the launch of the Business Guide Vol 2 - Fri Shop.com and a sales training specialist vibrators, other original idea including four printed manuals that explain how they work, what measures of health and prolonging life, usage tips for using the two and how to extract these wonderful contraptions a unique pleasure.

All day event, at 21:30 after the official program (paid) in Athens, will also open space in the auditorium for the moment "Project & Ideas. This time is reserved for new professional talent to develop new products and services for the segment erotic. To participate and submit entries for the site are free: www.atenasonline.com.br

PROGRAMMING

09:04 - Friday

17hs: Paula Aguiar * - ATHENS Consulting - Presentation Map of Brazil Erotic

Degree in Marketing from the University Methodist, technologist specialist in Advertising of digital media, postgraduate student in University Teaching. Undertakes research and projects in the area of electronic commerce international expert in social networking and digital trends. Marketing acts as a consultant and manages digital media projects in Brazil and Spain. Scholar, researcher and lecturer for erotica sexshop, author of Business Guide - Volume 1.

20 pm: Edney Souza-Powder! Communication - Social Media and Pornography

Formed in Data Processing from Mackenzie University, with postgraduate studies in Information Technology Applied to Business by FASP, works in the technology market since 1990. In 2005, he left the post of Systems Manager for a living only from his blog, which began as a personal site in 1997. The InterNey.net was recognized by IDG Now! as the most popular blogs on the Brazilian Internet in 2006, 2007 and 2008. Currently the area has 4.6 million pageviews per mês.Durante 2006, developed along with Alexandre Inagaki, Ian Black and Andre Oliveira's first professional network of blogs in Brazil, interney Blogs. It has over 37,000 followers in Twitter.É Operations Director of gunpowder! Communication and coordinator of the Blogs Campus Party in 2009 and 2010.

10:04 - Saturday

17hs: Millor Machado - We begin - Good Reputation of your company on the Internet

Formed in Control and Automation Engineering at Unicamp, was an intern of a large U.S. management consultancy and has experience in Human Resources, Market Analysis and Sales.

20hs: Lucia Freitas - Ladybug Brazil - How women use the Internet

Journalist, began to venture by the waves of the Internet in its commercial infancy in the early 90s. Came to blogging in 2003 and in 2006, to act in the mailing lists. Created and coordinates the LuluzinhaCamp, a virtual network of women who are at events focused on female empowerment and digital activism.

11:04 - Sunday

17hs: Workshop: Build your Online Store - Paula Aguiar * - ATHENS Consulting

21:30: Release Guide Business Fri Shop.com - Paula Aguiar * - ATHENS Consulting

16:04 - Friday

17hs: Sales Training - All About Vibrators - Paula Aguiar * - ATENASConsultoria

17:04 - Saturday

17hs: Marcelo Vitorino - Bear Blog - Bear Women - What they really want?

Advertising and digital media specialist, partner at Insight Advertising, co-founder of Inblogs (portal of blogs), director of communications FACESP Young (Federation of Trade Associations of the State of São Paulo) and also writer of the blog "Ask the Bear ' . Manages e-commerce, developing digital products, is a consultant for online presence for brands and companies, assemble a database of qualified consumers, and online surveys about products and services. He also serves on the dissemination and viralização through blogs and email marketing. He is a consultant of gunpowder! and Talk.

20hs: Dr. Sylvia-ISEXP Marzano - The use of erotica in sex therapy

Medical formed 30 years ago. Postgraduate in Sexual Therapy, Faculty of Medicine of ABC and the Brazilian Society for the Study of Human Sexuality - Sbrash. Urologist's Medical Emergency Municipal de São Caetano do Sul, SP, Medical Director, Urology and Sexual CLINSY Therapist-Clinical Medicine Dr. Sylvia Faria Marzano, Director and Coordinator of Postgraduate Courses in Sexual Therapy, Faculty of Medicine of ABC Interdisciplinary and Brazilian Institute of Sexology and Psychosomatic Medicine.

18:04 - Sunday

17hs: Bruno Fisher Dimarch - Fetish, the trend of the next century

Degree in Art Education Faculty Mozarteum in São Paulo (2004) and Master in Communication and Semiotics from the Catholic University of São Paulo (2007). Currently make up the Technical Team of Pedagogical Art of CENP (Coordination of Studies and Teaching Standards) in the Ministry of Education of the State of São Paulo. Goth subculture is a researcher Paulo.

20hs: Paula Aguiar * - ATHENS - Female Consumer - Our springboard: They decide

SERVICE:

4th Seminar Undertake Marketing Erotic

Date: 9,10,11 and 16,17,18 April 2010

Location: 16th Erotika Fair - Mart Center - Rua Chico Pontes, 1500, Vila Guilherme Sao Paulo

Subscriptions through the website www.atenasonline.com.br

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