4 TAKING THE MARKETING SEMINAR EROTIC | ATHENS

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Updated: March 3, 2010
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4 TAKING THE MARKETING SEMINAR EROTIC

THE INFLUENCE OF INTERNET AND WOMEN OF CONSUMPTION

On days 9,10,11 and 16,17,18 April, Sao Paulo conceded the 4th Seminar Undertake Market XXX. Held since 2008, during the Erotika Fair, the event is targeted to entrepreneurs of this sector and bring in your schedule to answer numerous questions from a market with many peculiarities.

This year is the first time that the workshop earns a theme: THE INFLUENCE OF INTERNET USE AND FEMALE. "The idea of holding a series of lectures, workshops and training focused on these two factors emerged from the results of a global survey" The Female Web, "conducted by The Future Laboratory, released in late 2009 by the international portal of consumer trends , LS: N Global (Life Style: Global News), represented in Brazil by Voltage. We note for this survey that women are responsible for 63% of online purchases in the United States. In Brazil, already represent 51% of those who buy the Brazilian Internet, according to ^the 19th edition of the Report published by the Web Shoppers and - bit, "said Paula Aguiar, director of ATHENS, an acronym for Agency for Tech-Business and Strategic Action Segment, an intelligence agency business specializing in erotic segment, promoter of the Entrepreneur Seminar Marketing Erotic since October 2009.

The 4th Seminar Undertake Market Erotic has a great team of guest speakers who will address the theme chosen and four big news: the presentation unheard of a national survey on the market erotic; a practical workshop on virtual stores (those interested can bring their laptops to the audience and create along with Paula Aguiar, step-by-step, a site with e-commerce site for sensual products), the launch of the Business Guide Vol 2 - Fri Shop.com and sales training specialist vibrators, other original idea including four printed manuals that explain how it works, hygiene measures and prolongation of life, usage tips for use and how to extract two of these wonderful gadgets a unique pleasure.

All day event, at 21:30 after the official program (paid), the Athens, will also open space in the auditorium for the moment "Projects & Ideas." This time is reserved for new talented professionals who develop new products and services for the erotic segment. To submit entries and participate in the site are free: www.atenasonline.com.br

PROGRAMMING

09:04 - Friday

17hs: Paula Aguiar * - Athens Consulting - Presentation Erotic Map of Brazil

Degree in Marketing from the University Methodist, technologist specialist in Advertising Digital Media, a graduate student in University Teaching. Researches and projects in the area of electronic commerce international scholar of social networking and digital trends. Marketing acts as a consultant and manages digital media projects in Brazil and Spain. Scholar, researcher and lecturer in the market is the author of erotic sexshop Business Guide - Volume 1.

20 pm: Edney Souza-Polvora! Communication - Medias Social and Pornography

Formed in Data Processing from Mackenzie University, with postgraduate studies in Information Technology Applied to Business by FASP, works in the technology market since 1990. In 2005, he left the post of Systems Manager to live only on their blog, which began as a personal website in 1997. InterNey.net The site was recognized by IDG News Service as the most popular blog of the Brazilian Internet in 2006, 2007 and 2008. Currently, the area has 4.6 million page views per mês.Durante 2006, developed together with Alexandre Inagaki, Ian Black and Andre Oliveira first professional network of blogs in Brazil, interney Blogs. It has over 37,000 followers on Twitter.É COO of Polvora! Communication and coordinator of the Campus Party Blogs of 2009 and 2010.

10:04 - Saturday

17hs: Millor Machado - Empreendemia - Good Reputation of your company on the Internet

Degree in Control and Automation Engineering at Unicamp, the intern was a great American management consultancy and has experience in Human Resources, Market Analysis and Sales.

20hs: Lucia Freitas - Brazil Ladybug - How women use the Internet

Journalist, began to venture in the waves of commercial Internet in its infancy in the early 90s. He spent blogging in 2003 and in 2006, acting on the mailing lists. Created and coordinates LuluzinhaCamp, a virtual network of women who are in training events focused on women and digital activism.

11:04 - Sunday

17hs: Workshop: Build your Online Store - Paula Aguiar * - Athens Consulting

21:30: Launch of the Business Guide Fri Shop.com - Paula Aguiar * - Athens Consulting

16:04 - Friday

17hs: Sales Training - All About Vibrators - Paula Aguiar * - ATENASConsultoria

17:04 - Saturday

17hs: Marcelo Vitorino - Bear Blog - Women Bear - What they really want?

Advertising and digital media specialist, a partner at Insight Advertising, co-founder of Inblogs (portal of blogs), communication director for the Young FACESP (Federation of Trade Associations of the State of São Paulo) and also writer of the blog "Ask the Bear" . Manage e-commerces, develops digital products, is a consultant for online presence for brands and companies, mounts the database of qualified consumidore, and online surveys about products and services. He also serves on the dissemination and viralização through blogs and email marketing. It Polvora consultant! and Talk.

20hs: Dr. Sylvia-ISEXP Marzano - The use of erotic products in sex therapy

Medical formed 30 years ago. Postgraduate in Sex Therapy, Faculty of Medicine of ABC and the Brazilian Society for the Study of Human Sexuality - Sbrash. Urologist Doctor's Emergency Municipal de São Caetano do Sul, SP, Medical Director, Urology and Sexual Therapist CLINSY-Medicine Dr. Sylvia Faria Marzano, Director and Coordinator of the Postgraduate Degree in Sexual Therapy, Faculty of Medicine of ABC and the Brazilian Interdisciplinary Institute of Sexology and Psychosomatic Medicine.

18:04 - Sunday

17hs: Jeff Fisher Dimarch - Fetish, the trend of the next century

Graduated in Art Education Faculty Mozarteum in São Paulo (2004) and Master in Communication and Semiotics from the Catholic University of São Paulo (2007). Currently composing the Technical Team of Pedagogical Art CENP (Coordination of Pedagogical Studies and Standards) in the Ministry of Health of São Paulo. Goth subculture is a researcher Paulo.

20hs: Paula Aguiar * - ATHENS - Female Consumer - Our driving force: They decide

SERVICE:

4th Seminar on Market Undertaking Erotic

Date: 9,10,11 and 16,17,18 April 2010

Location: 16th Erotika Fair - Mart Center - Chico Street Bridges, 1500, Vila Guilherme São Paulo

Registration for the site www.atenasonline.com.br

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