SANTO ANDRE - Romance and creativity will boost profits on Valentine's Day. As usual, this time the stores are preparing to meet men and women who seek the ideal gift for their partners. The segment of flowers online has very high expectations this year, in São Paulo state, like the shop fri sector, assisting the growth of the business year to year. With the momentum of purchases, the employment index also on a peak heating.

The Commercial and Industrial Association of St. Andrew (ACIS) estimates 10% growth in sales for the period. As president of the association, Sydney Muneratti, sales of 2009 were significant, and this year the expectations are even higher. "Retail is a good sign to see the economy growing, have jobs and many people in the mood to spend economic," he says.

Also according to the president, the Profit and Income (PLR), which will be divided into two installments, the first later this month will be paid to officials of São Paulo industries, will help to heat up the economy today.

The Industrial and Commercial Association of Sao Caetano do Sul said that expected growth of 10% in local trade. Featured are the electronic devices such as DVDs and phones.

Buying over the Internet is synonymous with convenience. Today consumers are all on the web. Between books and electronics, there is another emerging trade Interestingly, the online florists. Juliano Souza, director of marketing for florist online Giuliana Flores, is optimistic about sales this year. "Compared to the previous year, the expectation is for growth is 45% in sales across the region," said Souza.

In addition to boost the economy, in general, Valentine's Day also increases employability.

To meet the demand of the date, the florist plans to hire 30 employees. Currently the store works with a staff of 104 employees.

"Some people are already working from the Mother's Day and will stay until after Valentine's Day, other contractors will be the two weeks preceding the date," said Souza.

10 years ago in the virtual market, the Giuliana Flores, who also has a physical store, makes 700 online sales in Greater São Paulo. In the ABC region, orders are around 130 to 150 per day. Accompanied by flowers, especially Valentine's Day is in the kits with chocolate, teddy bears and champagne.

Eroticism

Another trend is the gift shop products fri. "The sales forecast is always very positive, because every year the market grows erotic that date. People talk and look for more erotic gifts, "says Luciana Nascimento, general manager of Via Sexy.

The target audience for the store are women who like to innovate and improve the relationship. The most popular products are cosmetic intimate (oils, gels, lubricants) and sexy lingerie. "Every year the store invests in differentiated products, hiring new employees, and increase inventory to meet the demand of the region," concluded the manager.

The malls of the region are optimistic, because there was a strengthening of the date in recent years. "This year will have an evolution favored because of the World Cup. The customer is likely to spend even more, "states Luis Augusto Ildefonso da Silva, Director of Institutional Relations of the Association of Retailers Shopping (Alshop).

According to the advisory Shopping ABC, Santo André, the tenant is expected to grow by 10% to 15% over 2009. The most sought after products are cosmetics and clothing. Cup items are also listed as favorites. Many stores have joined the trade in these two occasions.

They are marketing strategies like this that make a difference for merchants and shopkeepers. The marketing manager of the Plaza Shopping Maua, Ariane Oliveira, believes that shopping motivation campaigns result in increased movement, besides being a tool for the retailer increase sales. For Valentine's Day, the mall expects 18% increase in sales and increase the flow of public up to 22%, both compared to 2009.

Source: DCI

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