The administrator Camila Ferreira Cavalcante, 30, had lost hope in the quest to find a great love. But fate played a trick and brought Carlos to be part of your life.

With intimacy, sex started to get even spicier. And after learning about the effectiveness of some erotic toys in the two moments, she made her stop by in physical or virtual stores sexy articles.

Camila is among women 25-45 years old, Class A / B, which represent 70% of consumers of sex shops, according to the map Erotic, whose research is coordinated by Paula Aguiar, marketing consultant and author of books Business Guide Fri Shop and Books My Vibe (for vibrators), which also claims the highest participation of them in the workforce in this segment, an average of 68%.

As a consultant, many women still feel insecure before entering the store with erotic products. Although the sex shops are increasingly worrying about getting closer to their customers, and also the issue of sexual health, there are still many with poor quality products and that are not accessible. So, Paula gives some tips:

- Start with recommendations from other people (if possible).

The recommendation from someone is the best option to find one. Someone you really know that bought there can offer their experience and firsthand knowledge. Likewise, if you find a Sexs hop spread the good news. If we treat all sex shops like any other business, they will have to start acting like other companies, and act in accordance with best commercial practices.

- Visit the store in person when you can.

Fri Any shop worth your visit, so you will have the opportunity to check all available products, feel and touch their potential purchases. Purchasing staff is the best way to reduce the risk of a product is purchased in the wrong way. If in your city does not have a Fri Shop, enjoy when you travel to visit and meet some of the products on sale, because the gain in knowledge for online purchases.

- Test the service customer service

If you're shopping in person or online, ask some questions before making a purchase so the testing service's customer service shop Fri. The best way to do this is by sending questions via e-mail. Based on the speed with which they respond and what you think of your answers, you can get a sense of their services. If you're shopping in person ask some questions, or if you are not comfortable with it, call and ask before you go there, about the products and return or exchange policies.

- Questions about the product

Ask questions to test your knowledge of vendors and also know the suggestions of buying them. For example, ask if they have a Rabbit with rotating pearls in stock, what is the difference between a dildo and a vibrator personal pocket. Ask them to make a recommendation (for example, I'm looking for a movie explicit sex, but not too raunchy? Or what is a good vibrator for beginners?) This can also give you a sense for whether they are just trying push the more expensive product for you. A good store will do more than a suggestion and include a range of products at very different prices so you can choose within their conditions.

- Policy Issues

The two most important questions that can distinguish good from bad sex shops are the policies regarding privacy and return. If you're shopping online, what happens if a product arrives already broken? Who pays for return shipping? How long warranty they offer for vibrators? Do they offer a satisfaction guarantee, or you may only return products if they are defective from the factory? In terms of privacy, what kind of customer information they file, the site is installed in a safe environment, with a padlock?

- Check out the social responsibility

Good sex shops have a good line of quality products. If you're shopping online, check out the links section on the company blog or social network. The list of links in the network can tell a lot about the company. If you're shopping in person, make sure the shop offers sexual health literature or some important information for prevention of AIDS or still participates in campaigns against pedophilia or sex addictions. The best sex shops are always engaged.

- The store is right within your budget.

There are several types of shops, sex shops to sex workers and strippers and related products, stores or boutiques erotic sex shops for women and for enthusiasts or for sadomasochistic porn videos. Some of the most successful sex shops began dramatically, with a very narrow focus, but found that its customer base expanded, so need to expand its product mix by offering a good experience for customers in general. Fortunately, today, the latest sex shops, which offer the best customer service, are often those with the best prices. But in general, if you look around enough, you can probably find one that fits well to their profile and become comfortable buying erotic products regardless of price.

By Juliana Lopes

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