Lingerie Day: a day without shame on Twitter

Idea of ​​putting pictures in the profile with underwear emerged in 2009 as a joke. Six participants have ended up in the pages of a men's magazine

by Luciano Marsiglia - 27.1.2010 - 20:07

The digital exhibitionism runs at the speed of broadband. Testimonials playful, suggestive poses, protests and dramatic performances dubious cyber multiply like rabbits in the virtual world - have no shame is the condition. You are here Lingerie Day (# lingerieday), to be held on Thursday (28) to confirm. His (second) intention is to make Twitter users show their underwear in profile picture. The idea started as a joke in 2009 and today attracts the attention of men's magazines (six avatars ended up in the pages of VIP last year), lingerie stores, shops and fri producing porn movies, which promise to give away parts of Calvin Klein DVDs "People were commendable hash tags, such as Mussum Day (Trapalhões tribute to the comedian), and other innocuous. Jokingly, I spoke with friends in creating Victoria's Secret Day (luxury lingerie brand). Then, to be democratic, we chose the current name, "says Fernando Gouveia, as a lawyer, found on Twitter as @ gravz and one of the creators of the days of panties, bras, and do what?, Briefs on Twitter.

With about two thousand followers at the time, Fernando did not expect something involving tiny pieces take gigantic proportions. A series of feminist claims, however, changed everything. How to burn bras virtual avatars in others, women were against the idea - popularized it. "From then on, other girls entered the game. 'Now is that going to participate, "said." And the chauvinism of 140 characters gave his message. Flyer in the "event", is disclosed a link with photos of last year. There are images from low quality productions calculated. Scheduled for late January and July, the Day Lingerie is in pre-season: some girls already show on twitter "tests" for the big day. Demand always there.

Source: Time Magazine

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