They are no longer waiting for the partners' initiative to ward off boredom in sex. When the temperature cools in the relationship, treat the women to go shopping. Today, the female audience that frequents the shop fri stores, rose from 10% to about 50% of the total in two years. The change coincides with the opening of more stores freqüentáveis ​​with a less aggressive.

Market

Today the erotic market in Brazil is more responsive and with a more open about the erotic products. The shyness was, in part, left out and consequently the frequency of visits and purchases in stores FRI SHOP is increasing every day.

The sex business has proved so lucrative that it is not uncommon to find people of various professions who have given up their conventional activities and were trying their luck in the industry. High style and standard of service quality is synonymous with great frequency. With an eye on good return, some entrepreneurs do not save huge investments to project into the sex trade. Only grow if the real needs of customers are satisfied.

Mount Store

To mount the store decor is advisable not too aggressive, in shades of light for painting. The dark tones tend to inhibit people to go and then the black and red is gone. The wording in the bright outdoor must always have a subtle connotation, without any pornographic or offensive. Inside, plants and erotic pictures can complement the smoothness suggestive of the environment. A glass counter is needed to show smaller products such as ointments and creams. This is where the packages will be closed. Like most products already comes packaged for fixing suspended advises that the walls be fixed perforated plates that allow metal hooks are tidy whenever you wish to change a little bit provision of products. To expose the lingerie we recommend modern hangers that have plastic body shape of women in metal racks.

An erotic shop usually has low risk and quick payback. The entrepreneur must have industry knowledge and understanding of inventory management, since a store can be up to 8,000 items, ranging from books and magazines, vibrators and sex dolls, through copies of all different - but all the same - erogenous zones the human anatomy. Discretion and ease in dealing with people are also important. The big business marketing is to always have new products available to users. You should keep an eye on the competition, invest primarily in good service, but without neglecting the renewal of the product line. Most of it is imported, but even so the doors close to domestic manufacturers.
You should look for a good point, but with easy access that does not create embarrassment to customers when entering or exiting. Preferably with private parking for convenience, or even nearby streets where they can park discreetly.

Home Business

To start the business, you need at least an area of ​​30m2. As you can see the architectural design and needs of distribution of products in the store, the investment includes facilities (counters, displays, etc..). Machines, you need a phone line and a computer, necessary for home delivery and Internet sales, a fax machine for general use and a few chairs and tables. The secret is to always have new features, like the cabins in which the client uses chips from $ 1.00 to watch erotic movies for eight minutes. One unit will require at least two vendors per turn. They also include expenses for opening business and safety reserve, excluding expenditure on rent and commercial point. the volume of fixed investment, so it will depend on the level of sophistication you want to print to your store. There are a variety of securities prices, depending on the material, quality and the models used.

Customers

The group of customers of the company are typical middle-class men, 80% of total live a loving relationship with a steady partner. The youngest is 18 and even 20 years makes up 1.22% of the consumers. The bulk of the sales chart - 27.48% - is people between 31 and 41 years of age. Seventy percent of customers are men and 30% women. The female segment is growing annually. It is believed that women are consumers of the future.

Products

FRI SHOP is a marketing service products for the personal use of the line of sensuality. Aims to meet the performance of sensual fantasies and dreams and increase the pleasure derived from a sexual encounter, as derived from a meeting of the intrinsic nature and the human dimension. We emphasize that we do not make any reference to medical line of exciting products and prostheses.
The products that comprise a FRI SHOP typically are:

- In the line of humor, chocolate in various forms, flashlights, batons, hats, key chains, bright and colorful condoms, erotic cards and many other items intended to animate birthdays, bachelor parties, the tea-pot and the special meetings;

- In the line of lingerie, body, corsets, second skin, baby-doll, silk panties, light, fragrant, opening, edible, and leather. Bra with open front, exposed breast with support. Sunga with various prints, front, edible and leather. Overall male. Eye mask for both Sexes;

- The cosmetic line, various lubricants, anal, male, female, flavor. Oils and bath salts, perfumes, aphrodisiacs;

- In the line of accessories, dolls, anal pleasure, penile pumps, pumps, vaginal, cock rings, penis extenders, balls Thai pompoarismo, massagers, energizing, condoms;

- In the line of vibrators, classic, special kits and covers, vibrating anal pleasure;

- At the masturbators, male, female and unisex;

- In line sizes, penis up to 13cm, 17cm vibrator, gifted, double, with attached belt, massaging the penis, vagina, anus and mouth;

- In line with sado-masochism, whips and chains, rings and clamps and straps.

Initial Investment:

As the structure of the enterprise, the estimated value for the entrepreneur to start this type of business, may be around U.S. $ 3-80 thousand dollars.
* Do not forget the business plan

Inventory Control

The stock of a company must be controlled from the moment you receive the goods ordered from the supplier. For this, there are few rules, very simple to be applied:

- Upon receipt of materials, these should be compared with the link in the invoice from suppliers and also with the application requested by the company, evaluating the quantity, quality and delivery conditions;

- The entrepreneur must make sure that the prices shown on the invoice are the same in the claim, or values ​​negotiated with the supplier;

- Products perishable or breakable should be analyzed to see if they are in storage conditions;

- Subscribe to the stub of the invoice, if everything is in order.

The person in charge of controlling the stock should have a space industry, knowing exactly what you have, where is and what it is for a given material. Therefore the storage system and codification should also be developed to facilitate the location of material within the stock. Through accurate notes can pass information about the safe volume of inventories to the purchasing department.

Treatment

We must not confuse an FRI SHOP with a convenience store erotic, because the customers you will cater mostly do not understand about the products sold and will probably need information about them. Its sales largely depend on the person who will care for it that, in addition to master the information about the products, should also be careful not to embarrass the client, not asking many questions, especially about their sexual preferences.

Vendors must be well trained to show the use and characteristics of products without shocking the customers and overcome the inhibition of first-time visitors. Discretion and ease in dealing with people are also important.

Commercialization

The sale of erotic products is "tolerated" as long as the merchant does not promote the product is exposed in places of public traffic, and also avoids techniques and mass media considered as a threat to morality and good manners.

The home delivery service can be a competitive, if well structured.
The delivery can be made:

- For subcontractors;
- For self-employed couriers (normally payment will be for delivery in the percentage of 10% gross. The vehicle expenses shall be borne by the company or outsourced delivery standalone)
- For couriers working condition of employees in the pizzeria.

Other aspects that need to be considered:

- Attendance courteous and firm, to avoid misunderstandings and lengthy connections. Employees must be trained and must have good communication skills;
- Try not to overcharge for this service. If it is too expensive, the customer will migrate to the competition;
- Must be enclosed service area is the streets of the neighborhoods near the establishment;
- Studying and paths that will identify the most appropriate, ensuring compliance with the promise of maximum period for delivery;
- Check if transaction costs do not outweigh the results. If this happens, it is better to drop or postpone this option;
- Be aware that the activity is based on good service and quality of delivery;
- Make sure that the delivery service will account for 30% or more of its motion to set up a structure for deliveries. If the result falls below this rate, outsource the operation.

The supplier as a key ally

Most items are imported. There are specific suppliers for the segment and even franchise stores of this kind. Make a previous contact with all suppliers and find out the name and telephone number of each representative in your city or region. The purchase of goods abroad requires special attention to the legal aspects. The ordinance number 8, 1991, regulates the Decex import operations, which are subject to the issuance of Import Guides. This authorization must be made prior to shipment of goods abroad. The initial purchase must be studied, with a good variety of items.

Selected Articles

On fri shop, you pay more money, study says

Legislation

The steps to register a trading company

See also

The risks of informality
Qualities of the Successful Entrepreneur

Business Plan

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