"(...) In advertising, the effect is not so much sex to join a washing machine (this is absurd), but give the imaginary object that quality of the feminine to be available at the mercy, never shrink, never random."

Of Seduction, Jean Baudrillard.

A major difficulty for those who venture to do a scholarly work that touches on the theme of sexuality and eroticism is the lack of good references. It is often difficult to separate what is true and what is disposable and the chance of falling into self-help books there is huge. The importance of having great authors there in the last part of any investigation goes far beyond simply please the teachers, it is a solid ground in this territory so slippery (literally!) that is sex. So from today I will present a book a week that helped me in the arduous task of studying, understanding and convince teachers that yes, sex is also a place in school!

Let me start by bedside book of my work end of course: the seduction of Jean Baudrillard. I read it once, re-read fifteen. The author was a contemporary French philosopher and sociologist whose thought it is very influential in the critical and scientific fields, whether in art. I remember I was ecstatic when I saw the summary of "The Seduction" stuffed with topics such as "Porn-stereo", "The fear of being seduced," "The playful seduction and cold", etc..

Already warning: reading Baudrillard is not easy. Rather, it is tortuous, but exciting. Not that my words themselves are difficult to understand, but the style is loaded, heavy. I recommend after reading some leaves a good deal of TV (in my case, interspersed with Baudrillard Hitchhiker's Guide to the Galaxy!). The whole book revolves around conceptual definitions of terms like sex itself, male, female, sexuality, eroticism reaching the pornographic (yes, pornographic as a theoretical concept!).

Baudrillard argues the feminine (conceptually speaking) as the world of dreams, imagination, the cycles that ABEM and close, the world of appearances, whereas the male is treated as an action, reality, power, history as beginning, middle, apex and end. Taken to the physical, conceptual these assumptions can be translated in the very physiology of female orgasm and man.

What most fascinates the reading of "The Seduction" are fine links that the author traces out the terms around each other and function of sex in our society, which defends this function in order to be a critical ally of the production system of goods. For those who want to research on human sexuality, the book is a necessary and very, very seductive!

Clarissa Reche

To learn more:

Baudrillard, Jean. Of Seduction. Campinas: Papirus, 1991.

$ 39.90 at the Bookstore Culture

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