Hi Paula, okay?

I am a student of Advertising UFRJ and all my work history to date was working on the web. I had a very striking experience working on (the Internet) and from that experience I came up with the question of research on fri virtual shops. To my surprise I found little literature on the subject and I discovered how much this market is profitable, and as he is still "somewhat" explored in Brazil, when compared with the U.S..
I'm doing my job completion of course a business plan for a virtual erotic boutique.

I am having great difficulty in finding literature on the subject and even people involved in the matter. Would you like to do an interview with you and also learn that their partnership with Sebrae to begin to understand this lucrative market and on the other side as "marginalized."

1) How long have you been studying this market? What is your career and in the middle of Athens?

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2) How much money bill this virtual market on average per year? You think you're growing? The% increases per year?

One function of the mapping of the market place is definitely score for this question because it is not accurate and the numbers are fuzzy, only those who actually lived within the virtual sector has provided an approximation. This approach should be within the figure of 20 million per year, that only for the consumer market for products specifically labeled as erotic manufacturers. It is still too recent foray into the wholesale erotic effective in the virtual world, there is a resistance in the performance of all virtual attacked, and still walked slowly, this is why virtual shops sex shops sex shops have become distributors or middlemen in the industry, because distributors and wholesalers were slow to start their projects on the web.

Regarding the expansion, I would tell you that we have never seen such growth in erotic virtual market in Brazil, are about 10 new stores opened each month, whether or not well structured, whether e-commerce sites, or blogs or even accounts in auctions.

3) Do you think you can do some comparison with the U.S.?

When we started the decade were as follows: American consumption 3% of the population, Brazilian consumption 0.5% of the population. We achieve amazing levels of consumption of erotic products, but look, what we call product and that the population of products is called to certain ideological differences.

There is a difference between consuming said products into a sensual and erotic sexshop, because in Brazil the difference is huge. This fact raises some interesting trends as scoring thong thong erotic as a product, and lingerie in Europe is the day to day life of any woman. The Brazilian market is very different and unusual because the Brazilian woman is unique in the world, while the Americans think the orgasm, or at their own pleasure, the Brazilian consumer is your pleasure on the other, ie it want to have pleasure, but pleasure and want to give pleasure to the partner.

4) Tell me a little more of how the partnership will work with Sebrae to map this market? How is this done?

This partnership is still being shaped, but invariably go through the corporate training market focused erotic. The first step is to map but the whole market, ie who are they? How many? How do they work? What do you think? This will be researched and evaluated in order to first understand the reality of the market and then seek to serve the needs of business owners and entrepreneurs. As the project is great, we are still studying the best way to achieve all our respondents, for samples already exist, but due to cultural diversity and access to information between the various regions of the country do not reach all parts necessary to draw a reliable overview.

5) What are the three biggest fri virtual shops operating in Brazil?

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6) What is the average monthly sales of a large virtual shop fri?
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7) In addition to the Valentine's day, there is some other strong seasonality?

Some stores sell the very end of the year because of secret friends and parties year-end. (Need to have a lot of variety to differentiate itself from other online stores).

(8) What is the investment required to create a virtual shop fri?

It depends what you want to be small, medium or be be great. The truth is that the return is always proportional to investment, especially in advertising their own web.

9) Normally, in addition to Google, type of media in which these shops fri invest in advertising? Some specific site?

Currently there is no difference of performance of media, no matter what the business sells virtual, the best channels are the best channels. Google obviously for all the digital market, others are the same for other businesses: Rocket, Shop UOL, IG, Terra, Social networks.

10) On the web also shows an increasing area of ​​the audience female? And that age audience?

Mostly over 25 years, but say that the trends seen on the web also maintain this virtual marketplace. Following the statistics of e-bit, follow market trends virtual erotic.

11) Do you think that the discretion allowed by the web is a determining factor when buying erotic products online?

Important. The great strength of the market has some erotic Brazilian players.

1 - women's magazines (which started the process of seeking pleasure with her ​​female subjects and calls cover).

2 - the women's programs (opened space for the dissemination of the industry through courses that teach professional and sexy sensuality, pompoarismo and conquest).

3 - the Internet, the major channel for information and globalized world, often based on anonymity, thus offering the possibility to explore their desires and needs in the privacy of home.

4 - events like the parade, but mostly the erotic fair in Brazil.

12) The products are mostly imported or have suppliers in Brazil?
Each class has its public consumer product mix very specific and focused primarily on value. Because they are erotic products imported best quality, they are also restricted to Class AA, A and B. Fri Luxury Products are listed as examples of this type, brand Lelo Calexotics envolved and turned into real products brands erotic. We also have Chinese products sold in bulk, such as PERSONAL ivory balls pompoar, finger cots and Skins, given the public new to consumption.

There are also manufacturers in Brazil, the strength of the market is mainly cosmetic in erotic and realistic prosthesis where these groups actually have a high consumption.

Thank you for your help!

Kisses,

Taina

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